Advocating Reproductive Choices (ARC) is a coalition of more than 170 civil society organisations and individuals that are committed to advocating for greater attention and focus on sexual and reproductive health issues and family planning services in India.
Established in 2005, the coalition aims to expand contraceptive choices and call for greater attention to the quality of care of family planning services for the Indian population. ARC is comprised of organisations that have technical ability and implementation expertise in reproductive health and family planning.
ARC makes concerted and sustained advocacy efforts to enhance accessibility and expand contraceptive choices available to all women in India. The ARC Core Committee oversees strategic decisions and plans made by the coalition. There are five state chapters of ARC in Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand.
In 2005 its first secretariat was with Parivar Seva Sansthan (PSS). In 2007 Family Planning Association of India became the next secretariat. Since, 2015 Population Foundation of India is holding the ARC Secretariat.